What We Do
Saying you’re audience-centric is easy. Being audience-centric is not. That’s where we come in. We aren’t a business consultancy or a market research firm. We are audience engagement experts.
We’ve spent years developing a suite of data-driven, SAAS-based products and services that help you transform abstract concepts such as "audience" or "customer" into fully-formed human beings, and provide specific guidance you can action to build strong, meaningful engagement with them.
APEX (Brand Engagement Sentiment Tracking) is a survey-based metric designed to quantify the health of your brand based on your key audience’s feelings, beliefs, and intended behaviours. It allows you to not only track engagement over time, but to define the ingredients of engagement for your brand, and how improvement of it would be best approached.
AIM (Audience Intersection Mapping) is a strategic process, informed by primary research, that uncovers the most meaningful and mutually beneficial connections that audiences wish to have with brands. AIM recognizes that emotional attitudes influence the vast majority of brand relationships, and it uncovers the most poignant of them through a disciplined analysis of observations and insights. This results in recommended solutions that address a specific brand challenge, which has been identified from a rigorous discovery session at the outset.
